Malaysia Airlines successfully hosted the largest airline trade event ever held in Malaysia, the first Malaysia Airlines Trade Elevation Summit 2024, in collaboration with Tourism Malaysia (TM) and the Malaysia Convention & Exhibition Bureau (MyCEB). This inaugural event brought together 300 delegates, including over 200 international attendees from 48 cities and 21 countries.
The summit marked a significant milestone for Malaysia Airlines as it advances the goals of Visit Malaysia Year 2026 (VMY2026) and positioned Kuala Lumpur (KUL) as a gateway for Asia and beyond, establishing Malaysia as a true ASEAN tourism and aviation hub.
Key decision-makers from major trade companies worldwide participated in the summit, fostering global collaboration, strategising future initiatives, and strengthening ties crucial for advancing Malaysia's position in the global tourism landscape. This event underscored Malaysia Airlines' commitment to leveraging its role as a Malaysian carrier to support national tourism objectives.
Group Managing Director of Malaysia Aviation Group, the parent company of Malaysia Airlines, Datuk Captain Izham Ismail commented, “This summit transcended the typical conference; it celebrated partnerships that embody Malaysia Airlines’ inclusive spirit as we collaborate globally for mutual growth. We eagerly anticipate showcasing Malaysia’s hospitality and advancing tourism objectives through strategic alliances.
We are pleased to collaborate with industry leaders, including travel agents worldwide and Malaysian stakeholders like Tourism Malaysia and MyCEB to drive innovation, efficiency and growth in the aviation industry and beyond. We will continue leveraging these partnerships to fuel our expansion, increase our reach and commit our efforts to drive growth both domestically and globally, and look forward to forging strategic partnerships that form a robust network, broadening our market reach.”
The summit also featured the prestigious Golden Wau Awards, the first of its kind in the industry to celebrate top-performing sales agents who demonstrated exceptional achievements in driving revenue. These awards not only recognise excellence but also highlight the invaluable contributions of the trade partners to Malaysia Airlines' growth. By introducing this award, Malaysia Airlines aims to set new industry standards and inspire excellence among all trade partners, thereby significantly contributing to Malaysia Airlines' growth and enhancing Malaysia’s presence on the global tourism stage.
ENDS
About Malaysia Airlines
Malaysia Airlines is the national carrier of Malaysia, offering the best way to fly to, from and around Malaysia through its premium and full-service offerings. Malaysia Airlines carries up to 40,000 guests daily on memorable journeys inspired by Malaysia’s diverse richness. As the nation’s flag bearer, it embodies the incredible diversity of Malaysia; capturing its rich traditions, cultures and cuisines via its inimitable Malaysian Hospitality across all customer touch points.
Since September 2015, the airline has been owned and operated by Malaysia Airlines Berhad. It is part of the Malaysia Aviation Group (MAG), a global aviation organisation that comprises of different aviation business and lifestyle travel solution portfolios aimed at serving global air travel needs. The airline is committed to facilitating safe and seamless travels by placing safety and hygiene as the anchor across all end-to-end consumer touchpoints in line with its MHFlySafe initiative. Via its alliance with oneworld®, Malaysia Airlines offers superior connectivity to more than 900 destinations in 170 territories across the globe. For more information, please visit www.malaysiaairlines.com. The Malaysia Airlines app offers the latest promotions conveniently at guests’ fingertips.
For further press information and images, please contact:
Ben Jones (Ben@frogandwolfpr.com), Leanne Barton (leanne@frogandwolfpr.com), Nat Frogley (nat@frogandwolfpr.com), or Flora Gandolfo (flora@frogandwolfpr.com) at Frog & Wolf PR.
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